Influencers pose at IKEA lockers to represent ‘American High School’

Influencers pose at IKEA lockers to represent ‘American High School’
  • Chinese influencers demonstrate in front of IKEA storage lockers to recreate the “American High School” trend.
  • Reports surfaced that influencers were disrupting IKEA’s business by banning customers.
  • The retailer said it does not “encourage behavior that may conflict with other customers”.

Perhaps it was a little more difficult to enjoy shopping for simple Scandinavian furniture in Shanghai lately.

Chinese influencers — who wear pleated skirts, buttons, ties, and backpacks that might also be plucked from the shelves of their “Gossip Girl” or “Clueless” wardrobes — use IKEA wardrobes as a backdrop for photos depicting “Meigaofeng” or “Meigaofeng” high school American”.

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Blue lockers, which customers use to store their belongings while shopping, have become a mainstay in the seemingly romantic social media trend of American high schools so commonly portrayed in American film and television. Some influencers pair “high school” clothing with other symbols of Americana, including Coca-Cola or junk food.

An influencer standing in front of blue Ikea storage cabinets

Influencers stand with headphones, backpacks, coffee mugs, and other themed items for the “American High School” trend.

Xiaohongshu / fried fish ears

Shoppers, angry at the disruption, reportedly complained that influencers were disrupting their shopping trips. Retailer Rumors forbidden Photography has proliferated in parts of her online store, although it appears the policy may have been misinterpreted – IKEA employees actually only try to stop influencers if they significantly impede other shoppers’ ability to reach the lockers.

“We are committed to creating and delivering an inspiring and convenient experience for our customers,” IKEA said in a statement provided to Insider on behalf of Xuhui Store.

An influencer standing in front of IKEA storage cabinets

The costumes are reminiscent of “Clueless” and “Gossip Girl” – preppy plaids, buttons, ties, and jackets.

Xiao Hongshu / Jiang Jiang did not wake up

“We appreciate the influencers for choosing IKEA as the background for their photos,” the statement continued. “However, we discourage behavior that may conflict with other customers, such as gathering and blocking shopping aisles.”

China bans Western media companies, including Instagram and Facebook, and has its own version of TikTok, called Douyin. But American television, music and films are still popular among young people.

The original “Gossip Girl,” which appears to have partially inspired the IKEA wardrobe chant “American High School,” was popular in China during its run. It garnered between 3 and 5 million views per week via illegal streams and downloads, according to a report by China Market Research Group, according to Forbes.

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About the Author: Omar Dzaki Khawarizmi